B & B Hospital
Redesigned this hospital's website to increase conversion rate and to provide online medical consultation.
Gwarko, Lalitpur, Nepal
1997
Medicative Hospital
$0.200 million (2022)
5,00+
Challenge
The website had a cluttered interface, making it difficult for users to navigate and find essential features. Users were facing issues with finding information and medication, which was affecting new user adoption rates. The website lacked personalization and customization options, making it less engaging and user-friendly.
Results
The redesigned website features a clean, clutter-free interface, making it easier for users to navigate and access essential features.
The improved onboarding process resulted in a 20% increase in new user adoption rates.
The addition of personalization and customization options enhanced user engagement, leading to a 25% increase in user retention rates.
20%
Improved onboarding process
25%
Increase in user retention
84%
Increase in time spent on website
Process
Research & Analysis: We conducted user interviews, and surveys, and analyzed in-website analytics to understand the pain points and user needs. We also studied competitor websites and industry trends to gather insights
Information Architecture: Based on the research findings, we restructured the website's navigation and content, prioritizing features and information according to user needs.
Wireframing & Prototyping: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.
Usability Testing: We conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, we made necessary adjustments to the design.
Visual Design & Style Guide: We developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the website. We also created a style guide to maintain design consistency in future updates.
“ We strive for compassionate, high-quality service for all our patients. We thank you for your continued trust over our decades of service. ”
Dr. Jagdish Lal Baidya & Dr. Ashok K. Bastola
CEO, Founders | B & B Hospital
Conclusion
The B & B hospital's website redesign successfully addressed the usability issues, resulting in a more intuitive and user-friendly experience. The improved UX/UI design led to increased user adoption, engagement, and satisfaction, demonstrating the value of a well-designed.