Digital Smart Pay
A digital smart pay is the kind of app that people love and use every day because it offers such a seamless, integrated, contextualized and efficient experience and interface.
Kathmandu, Nepal
2012
Finance Consulting
$1.578 million (2022)
1,00+
Challenge
One of the biggest challenges is how to create and develop a banking ecosystem that could organically deliver dozens of products with the possibility to scale up into the bank as a platform in the future.
Results
A digital smart pay app is an app that delivers a compelling user experience & user interface by leveraging the unique capabilities of the platform while adhering closely to iOS & material design.
30%
Improved onboarding process
22%
Increase in user retention
80%
Increase in time spent on mobile app
Process
Research & Analysis: We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Information Architecture: Based on the research findings, we restructured the app's navigation and content, prioritizing features and information according to user needs.
Wireframing & Prototyping: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.
Usability Testing: We conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, we made necessary adjustments to the design.
Visual Design & Style Guide: We developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the app. We also created a style guide to maintain design consistency in future updates.
“ Digital Smart Pay, Pays Off. ”
Chandra Dhakal
CEO, Co-founder | Smart Pay
Conclusion
The digital smart pay app design successfully addressed the usability issues, resulting in a more intuitive and user-friendly experience. The improved UX/UI design led to increased user adoption, engagement, and satisfaction, demonstrating the value of a well-designed.