Recipe Power
Recipe Power is a mobile & web app built on the foundation as simple & easy as possible. Users can go to the site and explore a wide variety of recipes with standard inexpensive ingredients, low time commitments and effortless directions.
Kathmandu, Nepal
2020
E-commerce
$0.05 Million (2022)
50+
Challenge
Current recipe sites provide long, unorganised recipes that are hard to follow and require lots of time, effort and money. Users are sick of scrolling through pages of unnecessary text and history lessons just to find the actual recipe. In a society where time is one of the essence - people want applications that get straight to the point.
Results
Recipe Power is a straightforward responsive app. All recipes start with how long the recipe will take, the number of ingredients involved and a photo of the dishes. As users try new recipes and want to save their favourites, they can like or add recipes to their profile's library. This creates an organized digital recipe book for users to refer back to. The ingredients are listed at the top of each recipe, followed by detailed directions that provide photos and videos of each step.
25%
Improved onboarding process
20%
Increase in user retention
80%
Increase in time spent on website
Process
Research & Analysis: We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Information Architecture: Based on the research findings, we restructured the app's navigation and content, prioritizing features and information according to user needs.
Wireframing & Prototyping: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.
Usability Testing: We conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, we made necessary adjustments to the design.
Visual Design & Style Guide: We developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the app. We also created a style guide to maintain design consistency in future updates.
“ A recipe has no soul. you, as the cook, must bring the soul to the recipe. ”
Thomas Keller
CEO, Co-founder | Three Snackateers
Conclusion
The Recipe Power web and mobile app redesign successfully addressed the usability issues, resulting in a more intuitive and user-friendly experience. The improved UX/UI design led to increased user adoption, engagement, and satisfaction, demonstrating the value of a well-designed.