Smart Saving App
With a user-centered approach, the goal was to create an intuitive interface for an effortless smart saving mobile app.
Kathmandu, Nepal
2021
Financial
$1.578 million (2022)
1,00+
Challenge
Most money-saving & banking apps are dull or boring; projecting onto the users a lacklustre & uninspiring approach when it comes to dealing with finances. People want a place where they can have a full view of their spending habits & not be overwhelmed with the pressure of saving.
Results
A smart saving mobile & web app is an app that delivers a compelling user experience & user interface by leveraging the unique capabilities of the platform while adhering closely to iOS & material design.
35%
Improved onboarding process
25%
Increase in user retention
84%
Increase in time spent on website
Process
Research & Analysis: We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Information Architecture: Based on the research findings, we restructured the app's navigation and content, prioritizing features and information according to user needs.
Wireframing & Prototyping: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.
Usability Testing: We conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, we made necessary adjustments to the design.
Visual Design & Style Guide: We developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the app. We also created a style guide to maintain design consistency in future updates.
“ With our new visual branding and language in place, the new Smart-Saving brand clearly captures the essence of our current and target customer base, our employees, and our values. ”
Sachan Thapa
CEO, Co-founder | Smart-saving
Conclusion
The Smart-saving mobile & web app redesign successfully addressed the usability issues, resulting in a more intuitive and user-friendly experience. The improved UX/UI design led to increased user adoption, engagement, and satisfaction, demonstrating the value of a well-designed.